Frequently Asked Questions

Gilders usually select general liability limits at $1 million/$2 million. This means the insurance provider will pay up to $1 million per claim. BUT, the most it will pay on all claims is $2 million in one year.

An aggregate claim limit states how much an insurance provider will spend on your claims per year.

A per claim limit states how much an insurance provider will spend per claim.

A limit tells you how much an insurance provider will pay for a claim. Limits can be per claim or in aggregate.

Think of these everyday scenarios:

• A customer, Mike, slips on a recently mopped floor and is injured.
• A large cup of cold brew coffee is spilled over Mike’s laptop, resulting in the blue screen of death.
• While promoting your business on social media you post that Mike’s House of Doughnuts doesn’t use quality ingredients in their products. Offended, even though it’s true, Mike’s House of Doughnuts sues you for trying to ruin its reputation.

These things happen, and happen frequently. General liability is an easy safeguard to protect against the real possibility of expensive litigation.

General liability insurance is designed to protect against the common, everyday risks to the public, clients, and customers engaged with your business.

General liability insurance protects you if a client or customer sues you for injuries or property damage. It helps pay for an attorney, legal fees, as well as, the medical costs of the hurt client. General liability even protects against the risks of advertising. We all know horror stories of small businesses getting sued for using logos with company names too similar to larger companies. If you buy nothing else, start with general liability insurance, we want you to be protected.

General liability insurance does not cover injuries to you or your employees, or if you accidentally ruin business property. General liability is meant to protect against the risks to the public, clients, and customers engaged with your business. So, please, don’t walk, talk, text, and eat your doughnut, while opening the door with your foot and hurtling over your desk chair to answer your other phone. (We know, you have to multi-task. . . just. . .try to do it carefully.)

General liability typically costs between $250 – $500 annually. These prices vary due to business type and can reach up to $1,000 a year for riskier endeavors, such as working in construction.